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Handymanbro handles urgent home repairs and planned maintenance across plumbing, electrical, furniture assembly, and painting. Peak months brought higher CPCs and more ad review holds right when requests spiked, causing pauses, missed calls, and under‑utilized technician time.
The challenge — urgent requests, seasonality, and ad pauses
- Demand is time‑sensitive: leaks and power issues can’t wait, so any pause in delivery means lost jobs and frustrated homeowners.
- Seasonal spikes increased bids and re‑reviews, which throttled reach just as calendars filled up.
- Service lines (plumbing, electrical, assembly, painting) needed dedicated ad sets and landing flows to protect quote quality and response time.
The shift — why we tested agency‑level ad accounts
We needed steadier delivery, faster escalation when ads were flagged, and higher trusted limits to avoid throttling during busy weeks. Agency‑level ad accounts via Zenattica offered whitelisted trust, consolidated billing, and backup profiles for continuity—critical for home services where downtime equals missed emergencies.
Implementation — local targeting, fast reviews, predictable pacing
- Targeting: ZIP‑code clusters around core service areas, radius targeting for fastest dispatch, and day‑part rules aligned with technician shifts.
- Creative ops: service‑specific ads — “Fix leaks today,” “Restore power safely,” “Same‑day assembly,” “Fast interior painting” — each routed to a matching page for better conversion.
- Operations: Zenattica provisioned access quickly and kept contingency profiles ready, reducing the impact of any single restriction.
Results — more booked jobs with lower blended CPA
- More consistent call volume in peak weeks, including neighborhoods previously capped by delivery limits.
- Lower blended CPA from reduced downtime and faster reviews, improving cost per completed job.
- Smoother pacing helped schedule plumbers, electricians, and installers, and stock common parts ahead of demand.
Playbook for home services — what worked best
- Separate ad sets and landing flows per service line to protect relevance and quoting speed.
- Clear urgency in copy and extensions (call, directions), plus localized visuals to build trust.
- Weekly creative refresh to prevent fatigue and maintain steady delivery.
What we’ll improve next
- Earlier creative testing before peak season, with multiple angles per service (emergency, preventive, upgrade).
- Seasonal bundles (pre‑winter plumbing check, pre‑move painting refresh, weekend assembly slots) mapped to their own ad sets.
- Expansion into adjacent ZIPs where crew travel time stays under target.
About Zenattica — agency ad accounts for compliant verticals
Zenattica provides agency‑level advertising accounts across major platforms with global coverage and fast replacements. For local home‑service brands like HandymanBro, the benefits are stable delivery, quicker escalations, and the ability to scale high‑intent campaigns without unexpected pauses.
Get started at https://zenattica.com. After approval and first conversion, referral users receive a 1‑month complimentary subscription. Ping @Alex_Zenattica.